No Good Deed Goes Unpunished: Citing Sources in Print Advertisements

This research investigates whether source citation in print advertisements can be detrimental to honest marketers by increasing consumers’ perceptions of deception. The inclusion of source information is meant to increase consumer trust, but it may have the opposite effect. Individual difference measures of advertising skepticism and numeracy are also considered.



Citation:

Catherine Armstrong Soule and Leslie Koppenhafer (2011) ,"No Good Deed Goes Unpunished: Citing Sources in Print Advertisements ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 734-735.

Authors

Catherine Armstrong Soule, University of Oregon, USA
Leslie Koppenhafer, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

G9. The Voice From Afar: How Reverberation Affects Consumer Cognition

Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg

Read More

Featured

Brand Relationships in a "Post-Fact” World

Luciana Velloso, York University, Canada
Eileen Fischer, York University, Canada

Read More

Featured

Q5. Conceptualizing the Digital Experience in Luxury

Wided Batat, American University Beirut

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.