No Good Deed Goes Unpunished: Citing Sources in Print Advertisements
This research investigates whether source citation in print advertisements can be detrimental to honest marketers by increasing consumers’ perceptions of deception. The inclusion of source information is meant to increase consumer trust, but it may have the opposite effect. Individual difference measures of advertising skepticism and numeracy are also considered.
Catherine Armstrong Soule and Leslie Koppenhafer (2011) ,"No Good Deed Goes Unpunished: Citing Sources in Print Advertisements ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 734-735.
Catherine Armstrong Soule, University of Oregon, USA
Leslie Koppenhafer, University of Oregon, USA
NA - Advances in Consumer Research Volume 39 | 2011
G9. The Voice From Afar: How Reverberation Affects Consumer Cognition
Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg
Brand Relationships in a "Post-Fact” World
Luciana Velloso, York University, Canada
Eileen Fischer, York University, Canada
Q5. Conceptualizing the Digital Experience in Luxury
Wided Batat, American University Beirut