Surveillance 2.0: Meso Legitimation of Sharing in Healthcare Through Social Media

I explore new systems of marketing developed in healthcare through social media, and how these systems enable people to engage in mutual surveillance through sharing. Findings of netnographic research observing a Medicine 2.0 community organization reveal how surveillance is reinstitutionalized through this social media constructed ‘community‘ in healthcare.


Handan Vicdan (2011) ,"Surveillance 2.0: Meso Legitimation of Sharing in Healthcare Through Social Media", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 463-464.


Handan Vicdan, Eastern Kentucky University, USA


NA - Advances in Consumer Research Volume 39 | 2011

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