Socializing Through Cultural Consumption

This study demonstrates that cultural consumers derive high levels of satisfaction from socializing in the museum and extends the social context to the world beyond the museum walls. It also emphasizes the societal dimension of museums as socio-cultural institutions that foster social bonds among different members of contemporary society.



Citation:

Babak Taheri and Aliakbar Jafari (2011) ,"Socializing Through Cultural Consumption", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 459-460.

Authors

Babak Taheri, University of Strathclyde, UK
Aliakbar Jafari, University of Strathclyde, UK



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

Out of Your League: Women’s Luxury Products as Signals to Men

Yajin Wang, University of Maryland, USA
Vladas Griskevicius, University of Minnesota, USA
Qihui Chen, Peking University

Read More

Featured

D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth

JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University

Read More

Featured

K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude

Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Beixi Wen, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.