Recycling: Yes But Caring For My Loved Ones First! Exploring Identity Conflicts Amongst “Green” Working Mothers

The study explores how working mothers modify their disposal practices - from heavy waste generation to limited waste and recycling. The analysis reveals that becoming a green consumer is related to new disposal practices and sustainable disposal is managed through assimilation, negotiation or rejection processes; each contingent upon social roles.



Citation:

Iain Black and Helene Cherrier (2011) ,"Recycling: Yes But Caring For My Loved Ones First! Exploring Identity Conflicts Amongst “Green” Working Mothers", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 34-35.

Authors

Iain Black, The University of Edinburgh, UK
Helene Cherrier, Griffith University, Australia



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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