Recycling: Yes But Caring For My Loved Ones First! Exploring Identity Conflicts Amongst “Green” Working Mothers
The study explores how working mothers modify their disposal practices - from heavy waste generation to limited waste and recycling. The analysis reveals that becoming a green consumer is related to new disposal practices and sustainable disposal is managed through assimilation, negotiation or rejection processes; each contingent upon social roles.
Iain Black and Helene Cherrier (2011) ,"Recycling: Yes But Caring For My Loved Ones First! Exploring Identity Conflicts Amongst “Green” Working Mothers", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 34-35.
Iain Black, The University of Edinburgh, UK
Helene Cherrier, Griffith University, Australia
NA - Advances in Consumer Research Volume 39 | 2011
When Consumer Brand Sabotage Harms Other Consumers Relationship with the Brand
Andrea Kähr, University of Bern
Bettina Nyffenegger, University of Bern
Harley Krohmer, University of Bern
Wayne Hoyer, University of Texas at Austin, USA
A Meta-Analysis on the Endowment Effect in Experiments
DANIEL SUN, University of Calgary, Canada
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院