Roundtable Session: When Consumers and Companies Do Good: Causes and Consequences

The goal of this roundtable is to foster an engaging discussion among diverse scholars interested in the antecedents and consequences of prosocial behaviors among consumers and organizations. Consistent with the conference theme of “building connections”, we will unite researchers studying the psychology of charitable giving, volunteerism, sustainability, and CSR responses.


Sergio Carvalho, Zoe Chance, Paul Connell, Fern (Mai Mai) Lin, Peter McGraw, Rebecca Naylor, Christopher Olivola, Carlos Torelli, Jing (Alice) Wang, and Rod Duclos (2011) ,"Roundtable Session: When Consumers and Companies Do Good: Causes and Consequences", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 682-683.


Sergio Carvalho, University of Manitoba, Canada
Zoe Chance, Harvard Business School, USA
Paul Connell, Stony Brook University, USA
Fern (Mai Mai) Lin, University of Pennsylvania, USA
Peter McGraw, University of Colorado, USA
Rebecca Naylor, The Ohio State University, USA
Christopher Olivola, Warwick Business School, UK
Carlos Torelli, University of Minnesota, USA
Jing (Alice) Wang, University of Iowa, USA
Rod Duclos, HKUST, Hong Kong


NA - Advances in Consumer Research Volume 39 | 2011

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