Consider It Done! the Cognitive Effects of Unfulfilled Goals Are Eliminated By Making a Plan

Prior work suggests that unfulfilled goals persist in the mind, affecting thoughts and attention, until they are attained. Our research suggests that simply making a plan to attain a goal is sufficient to eliminate the goal’s various effects on cognition, thereby freeing resources for other concerns.



Citation:

E. J. Masicampo and Roy Baumeister (2011) ,"Consider It Done! the Cognitive Effects of Unfulfilled Goals Are Eliminated By Making a Plan ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 29-30.

Authors

E. J. Masicampo, Tufts University, USA
Roy Baumeister, Florida State University, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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