With a Little Help From My Friends: Friends Reduce Excessive Consumption By Promoting Self-Control

The present research identifies friendship as a self-control promoting resource. By influencing both sides of the self-control struggle, i.e. by conserving self-control strength and reducing impulse strength, the (psychological) presence of a friend reduces excessive consumption of individuals with self-regulatory deficits, either at the trait or state level (compulsive buyers or depleted consumers respectively).



Citation:

Eline L.E. de Vries, Debra Trampe, and Bob M. Fennis (2011) ,"With a Little Help From My Friends: Friends Reduce Excessive Consumption By Promoting Self-Control", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 719-720.

Authors

Eline L.E. de Vries, University of Groningen, The Netherlands
Debra Trampe, University of Groningen, The Netherlands
Bob M. Fennis, University of Groningen, The Netherlands



Volume

NA - Advances in Consumer Research Volume 39 | 2011



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