Journal of Consumer Research Reviewer Workshop

*Roundtable is open to all conference attendees, including students, who are interested in reviewing for JCR. * The Editors and Associate Editors of the Journal of Consumer Research (JCR) will be conducting a roundtable to train reviewers. They will explain what makes a great review, discuss how reviews are advisory to the editors, and answer any questions. Samples of great (and not so great) reviews will be provided.


Laura Peracchio, Mary Frances Luce, Rebecca Hamilton, Kent Grayson, Lauren Block, Eileen Fischer, Gita Johar, Page Moreau, Bob Meyer, Dirk Smeesters, and Ann McGill (2011) ,"Journal of Consumer Research Reviewer Workshop", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 681.


Laura Peracchio, University of Wisconsin-Milwaukee, USA
Mary Frances Luce, Duke University, USA
Rebecca Hamilton, University of Maryland, USA
Kent Grayson, Northwestern University, USA
Lauren Block, Baruch College, CUNY, USA
Eileen Fischer, York University, Canada
Gita Johar, Columbia University, USA
Page Moreau, University of Colorado, USA
Bob Meyer, University of Pennsylvania, USA
Dirk Smeesters, Erasmus University, The Netherlands
Ann McGill, University of Chicago, USA


NA - Advances in Consumer Research Volume 39 | 2011

Share Proceeding

Featured papers

See More


A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions

Karthik Selvanayagam, Indian Institute of Technology, Madras
Varisha Rehman, Indian Institute of Technology, Madras

Read More


Mediation as a Multi-Dimensional Process of Brand-Related Interaction

Serena Wider, Copenhagen Business School
Andrea Lucarelli, Lund University
Sylvia Wallpach, Copenhagen Business School

Read More


Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making

Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.