Sex Ratio and the Financial Consequences of Too Many Men

How does the ratio of men to women in an environment influence saving, borrowing, and spending? We show that male-biased sex ratios lead men to discount the future, decreasing savings and increasing borrowing for immediate expenditures. A scarcity of women also increased expectations that men will spend more during courtship.


Vladas Griskevicius and Joshua Ackerman (2011) ,"Sex Ratio and the Financial Consequences of Too Many Men", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 13-14.


Vladas Griskevicius, University of Minnesota, USA
Joshua Ackerman, MIT, USA


NA - Advances in Consumer Research Volume 39 | 2011

Share Proceeding

Featured papers

See More


Changes in Environment Restore Self-Control

Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA

Read More


O3. The Effect of Numeric Information on Product Evaluation

Zhen Yang, Drexel University, USA
Yanliu Huang, Drexel University, USA
Dengfeng Yan, University of Texas at San Antonio, USA

Read More


R12. Brand Primes Can Satiate (Important) Consumer Goals

Darlene Walsh, Concordia University, Canada
Chunxiang Huang, Concordia University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.