Ovulatory Cycle Effects on Women’S Financial Decisions in Economic Games

How does the monthly ovulatory cycle influence women’s financial decisions, such as how much to give in the Dictator Game? It depends on whether they’re playing a man or woman. Ovulating women gave significantly more money to attractive men, but they gave much less money when playing attractive women.



Citation:

Kristina Durante, Vladas Griskevicius, Stephanie Cantu, and Jeffry Simpson (2011) ,"Ovulatory Cycle Effects on Women’S Financial Decisions in Economic Games", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 12_13.

Authors

Kristina Durante, University of Texas at San Antonio, USA
Vladas Griskevicius, University of Minnesota, USA
Stephanie Cantu, University of Minnesota, USA
Jeffry Simpson, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 39 | 2011



Share Proceeding

Featured papers

See More

Featured

N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments

Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France

Read More

Featured

Running Through Time: How Life Rhythms Foster Identity Permanence

Benjamin Rosenthal, Fundação Getúlio Vargas
Eliane Zamith Brito, Fundação Getúlio Vargas

Read More

Featured

When Negative Observations Broaden Generalization of Product Attributes to Novel Products

Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.