Economic Recessions Release the Inner Child
Do recessions lead people to save or splurge? It depends on one’s childhood SES environment. Individuals reared in resource-abundant environments responded by delaying gratification, becoming risk-averse, and avoiding temptation. Conversely, individuals reared in resource-scarce environments responded by seeking immediate gratification, taking more risks, and approaching temptations.
Vladas Griskevicius and Joshua Ackerman (2011) ,"Economic Recessions Release the Inner Child", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 9_10.
Vladas Griskevicius, University of Minnesota, USA
Joshua Ackerman, MIT, USA
NA - Advances in Consumer Research Volume 39 | 2011
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