Economic Recessions Release the Inner Child

Do recessions lead people to save or splurge? It depends on one’s childhood SES environment. Individuals reared in resource-abundant environments responded by delaying gratification, becoming risk-averse, and avoiding temptation. Conversely, individuals reared in resource-scarce environments responded by seeking immediate gratification, taking more risks, and approaching temptations.


Vladas Griskevicius and Joshua Ackerman (2011) ,"Economic Recessions Release the Inner Child", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 9_10.


Vladas Griskevicius, University of Minnesota, USA
Joshua Ackerman, MIT, USA


NA - Advances in Consumer Research Volume 39 | 2011

Share Proceeding

Featured papers

See More


G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands

Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV

Read More


Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice

Jen H. Park, Stanford University, USA
Itamar Simonson, Stanford University, USA

Read More


Personal Budgeting: Does It Work?

Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.