“Free” Gifts and Irrational Preferences: an Exploration For Effects of Promotional Enticements on Financial Decision Making
The bundled nature of many financial products, combined with the heuristic effects of a “free” label, may inhibit consumers from appropriately maximizing their utilities from these products. This study conducts an initial exploration in order to reveal whether this suspected irrational behavior exists within a randomly sampled population, and concludes that it does.
Nese Nasif and Michael S. Minor (2011) ,"“Free” Gifts and Irrational Preferences: an Exploration For Effects of Promotional Enticements on Financial Decision Making", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 292-299.
Nese Nasif, University of Texas - Pan American, USA
Michael S. Minor, University of Texas - Pan American, USA
NA - Advances in Consumer Research Volume 39 | 2011
Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice
Jen H. Park, Stanford University, USA
Itamar Simonson, Stanford University, USA
Feeling Bad by Wanting More or Wanting More by Feeling Bad: The Materialism - Well-Being Cycle
Esther Doriette Tamara Jaspers, Massey University
Rik Pieters, Tilburg University, The Netherlands
Self-Producer`s Journey: Identity Construction and Transformation in Self-Production
S. Sinem Atakan, Ozyegin University, Turkey
Mina Seraj, Ozyegin University, Turkey