Discourses of Technology Consumption: Ambivalence, Fear, and Liminality

What makes technology frightening? To explore this question, we present the concept of liminality, within which key liminal tensions between bodies/machines, human/nonhuman, past/future, and here/not-here are articulated in interdisciplinary discourses of technology consumption. These represent fundamental tensions, ambivalences, and fears concerning technology consumption – valuable knowledge for crafting deeply resonant communications.


Margo Buchanan-Oliver and Angela Cruz (2011) ,"Discourses of Technology Consumption: Ambivalence, Fear, and Liminality", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 287-291.


Margo Buchanan-Oliver , University of Auckland, New Zealand
Angela Cruz , University of Auckland, New Zealand


NA - Advances in Consumer Research Volume 39 | 2011

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