Discourses of Technology Consumption: Ambivalence, Fear, and Liminality
What makes technology frightening? To explore this question, we present the concept of liminality, within which key liminal tensions between bodies/machines, human/nonhuman, past/future, and here/not-here are articulated in interdisciplinary discourses of technology consumption. These represent fundamental tensions, ambivalences, and fears concerning technology consumption – valuable knowledge for crafting deeply resonant communications.
Margo Buchanan-Oliver and Angela Cruz (2011) ,"Discourses of Technology Consumption: Ambivalence, Fear, and Liminality", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 287-291.
Margo Buchanan-Oliver , University of Auckland, New Zealand
Angela Cruz , University of Auckland, New Zealand
NA - Advances in Consumer Research Volume 39 | 2011
N7. Emotion Or Information? Effects Of Online Social Support On Customer Engagement
Chuang Wei, Tsinghua University
Maggie Wenjing Liu, Tsinghua University
Qichao Zhu, Tsinghua University
Want to Stick to Your Goals? Think about “Dissimilar” Alternatives that You’ve Forgone!
Hye-young Kim, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
What’s Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity
Kelly Goldsmith, Vanderbilt University, USA
Rebecca Hamilton, Georgetown University, USA
Caroline Roux, Concordia University, Canada
meng zhu, Johns Hopkins University