You Make Me Feel Bad About Myself: Shaken Self-View Through Observing a Merged Other Act Inconsistent With One’S Self-View
We propose that observing a merged other indulging in unhealthy eating behavior could result in a shaken self-view among individuals who see healthy eating central to their self-view. This results in a subsequent goal of restoring the self-view and is manifested through higher preference for healthy products in a subsequent choice.
Ali Faraji-Rad (2011) ,"You Make Me Feel Bad About Myself: Shaken Self-View Through Observing a Merged Other Act Inconsistent With One’S Self-View", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 696-697.
Ali Faraji-Rad, BI Norwegian School of Management, Norway
NA - Advances in Consumer Research Volume 39 | 2011
O11. Have Less, Compromise Less: How the perception of resource scarcity influences compromise decisions
Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA
Safety or Luxury: The Effect of Competitiveness on Consumer Preference in Social Crowding
Lijun Zhang, Nanyang Technological University, Singapore
Yee Ling, Elaine Chan, Nanyang Technological University, Singapore
Faster than Fact: Consuming in Post-Truth Society
Robert Kozinets, University of Southern California, USA
Rossella Gambetti, Catholic University of the Sacred Heart
Silvia Biraghi, Catholic University of the Sacred Heart