Food Blogs and Consumer Culture

Food consumption plays an important role in the construction and expression of ethnic, class, and gender identities and marking social boundaries. While food still operates as a mechanism to create social distinctions, the rise of blogging has changed the way in which food is consumed and presented. Food is not only consumed and shared locally and privately, but this act is digitally performed and (re)presented to a global audience through personal blogs. Through a dramaturgical analysis, we seek to understand how food blogs manufacture, perpetuate, and contest social distinctions and the ways bloggers perform these distinctions in a (re)imagined social space.


Xin Zhao and Arsel Zeynep (2011) ,"Food Blogs and Consumer Culture", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 183-183.


Xin Zhao, University of Hawaii, USA
Arsel Zeynep, Concordia University, Canada


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

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