Post-Disaster Consumer Coping: Consumption Adjustment

This study examined post-disaster consumer coping with a focus on constructive coping behavior, consumption adjustments. The research model was developed by integrating Social Cognitive Theory and the Conservation of Resources frameworks utilized in a variety of disaster situations. A self-administered paper survey was conducted to elicit responses from people affected by hurricanes Katrina and Rita three months after the disaster happened. Structural equation modeling was applied to test research model and hypotheses. Results showed, during the process of post-disaster recovery, factors such as the loss of possessions and financial constraints can have an impact on consumers’ coping self-efficacy and their engaging in active coping strategies. This, in turn, leads to consumption adjustments. Implications for retail business and practitioners and further research are presented.


Chuanlan Liu and William Black (2011) ,"Post-Disaster Consumer Coping: Consumption Adjustment", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 214-221.


Chuanlan Liu, Louisiana State University, School of Human Ecology; Central University of Finance and Economics
William Black, Louisiana State University, Department of Marketing


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

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