Chinese Consumer Culture and Brand Culture

This roundtable brings together researchers interested in Chinese brand culture to discuss recent development, research methodology and interdisciplinary insights into how brands, consumers and culture interplay in the Chinese context. Key issues that advance this discussion include 1) debates over the conceptual and ideological issues of Chinese brand management and research into global brand culture, 2), how brand culture is evolving in Chinese transition economy, 2) theoretical issues that emerge from the interdisciplinary perspective of brands in Chinese context, 3) intense interest in Chinese brands and consumer culture from historical and geographical perspectives.



Citation:

Xin Zhao and Zhiyan Wu (2011) ,"Chinese Consumer Culture and Brand Culture", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 41-42.

Authors

Xin Zhao, The University of Hawaii,USA
Zhiyan Wu, The University of Exeter, England



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

When Buffers Backfire: Corporate Social Responsibility Reputation and Consumer Response to Corporate Ethical Transgressions

Marlene Vock, Amsterdam Business School, University of Amsterdam
Adrian Ward, University of Texas at Austin, USA
Margaret C. Campbell, University of Colorado, USA

Read More

Featured

The Asymmetric Effect of Highlighting Intertemporal Opportunity Costs

Christopher Olivola, Carnegie Mellon University, USA
David Hardisty, University of British Columbia, Canada
Daniel Read, University of Warwick

Read More

Featured

Crossing Race and Markets: Introducing the Race in the Marketplace Research Network

Kevin D Thomas, University of Texas at Austin, USA
Sonya Grier, American University, USA
Guillaume D Johnson, Université Paris-Dauphine

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.