Perceptions of Payment Systems (Pps Scale): Development and Validation
There is growing evidence (in the context of consumer markets) that the mode of payment affects purchase behaviour. Underpinning the research is the notion that the use of ETMS tools removes the embedded visceral link cash and that this affects our perceptions and thus behaviour during the purchase process. Though extant scales assess perception of money per se, none capture the mental and emotional experiences that the corporal quality of the payment generates. We describe the development and preliminary validation of a measure of payment perceptions scale.
Jashim Khan and Margaret Craig-Lees (2011) ,"Perceptions of Payment Systems (Pps Scale): Development and Validation", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 163-164.
Jashim Khan, Auckland University of Technology, New Zealand
Margaret Craig-Lees, Auckland University of Technology, New Zealand
AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011
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