Consumer Dreams of Ill Children

This research contributes to the literature on consumer aspirations by exploring the relationship between dreams and vulnerability through an ethnographic analysis of the Children’s Wish Foundation, a charity “dedicated to working within the community to fulfill heart-felt wishes for children diagnosed with a high-risk, life-threatening illness.” This short paper introduces the six major uncertainties that illness creates in the dream granting process. These uncertainties can affect dreams at two fundamental levels: first they can affect de development of the dream per se, and second they can affect temporal aspects of the dream granting process.


Jonathan Deschenes (2011) ,"Consumer Dreams of Ill Children", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 222-222.


Jonathan Deschenes, HEC Montreal, Canada


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

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