Exploring the Influence of Ambient Temperature on Cognitive Task Performance
This research examines the effect of ambient temperature on individuals’ cognitive task performances. Specifically, we examine how relatively warm versus relatively cool temperatures can affect performance on simple and complex tasks. We theorize and find that relatively warm versus cool temperatures enhances performance on rather complex tasks and tasks that require creativity. This effect appears to be driven by the enhanced unconscious thinking prompted by warm versus cool temperatures. However, this beneficial effect of warm temperature disappears when the focal tasks are rather simple.
Citation:
Rui (Juliet) Zhu and Luqiong Tong (2011) ,"Exploring the Influence of Ambient Temperature on Cognitive Task Performance", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 156-157.
Authors
Rui (Juliet) Zhu, Sauder School of Business, University of British Columbia
Luqiong Tong, School of Economic and Management, Tsinghua University
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011
Share Proceeding
Featured papers
See MoreFeatured
Turning “Expenses” into “Bills”: How spending Categorization Impacts Budget Optimism and Likelihood of Success
Eleanor Putnam-Farr, Rice University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Featured
When CSR Becomes a Liability for Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada
Featured
Moral Arguments Are Most Persuasive in Changing Attitudes of Opponents of Genetically Modified Foods
Sydney Scott, Washington University, USA
Yoel Inbar, University of Toronto, Canada
Paul Rozin, University of Pennsylvania, USA