About China—Who Are Chinese Consumers? What Is and Is Not Chinese Consumption?

There is a widespread use of non-Chinese images in advertising in China’s marketplace. This has been taken by many people to mean that Chinese culture is becoming globalized and that consumption values and behavior are changing accordingly (Zhou and Belk, 2004). Who are Chinese consumers? What is and is not Chinese consumption? Different perspectives are necessary to answer this complicated question. Experts from all over the world will decipher the Chinese consumers from different perspectives: culture (Zhou, Belk), art (Chen), advertising (Zhao), market structure (Tse, Jiang), information processing (Jiang), and consumer choices (Dhar).



Citation:

Yu Chen (2011) ,"About China—Who Are Chinese Consumers? What Is and Is Not Chinese Consumption?", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Yu Chen, Northeastern Illinois University, U.S.



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Restrained by Resources: The Joint Effect of Scarcity Cues and Childhood Socioeconomic Status (SES) on Consumer Preference for Feasibility

Lili Wang, Zhejiang University
Yanfen You, New Mexico State University, USA
Chun-Ming Yang, Ming Chuan University, Taiwan

Read More

Featured

On Politics, Morality, and Consumer Response to Negative Publicity

Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More

Featured

Di$tance

Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.