How Long Have I Waited? the Influence of Construal Level on Waiting Time Judgment

This research examines the effect of construal level, i.e., how abstractly or concretely people represent information in their mind, on waiting time estimation. We hypothesize that low-level construals would lead to shorter waiting time estimation as low-level construal people are more “occupied” with the greater number of thoughts generated. In three experiments, we showed that low-level construals lead to shorter waiting time-estimation than high-level construals. However, the effects are reversed when people use the number of thoughts during waiting as a heuristic to estimate time.



Citation:

Jing Wang, Jiewen Hong, and Rongrong Zhou (2011) ,"How Long Have I Waited? the Influence of Construal Level on Waiting Time Judgment", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: -.

Authors

Jing Wang, University of Iowa, USA
Jiewen Hong, HKUST
Rongrong Zhou, HKUST



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011



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