Intertemporal Consumption Among the Rural Poor of India

Decision making by consumers below the poverty line is investigated among rural women in India. The topic was studied using recorded in-depth interviews along with a structured questionnaire. Results reveal that consumers give higher weight for personal, followed by social, and then by investment expenses. The findings have important implications for public policy makers and marketers.


Dipankar Chakravarti, Sridhar Samu, and Jayashree K (2011) ,"Intertemporal Consumption Among the Rural Poor of India", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 213-213.


Dipankar Chakravarti, Carey Business School, John's Hopkins,USA
Sridhar Samu, Indian School of Business, India
Jayashree K, Indian School of Business, India


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

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