New! Novelty Increases Diversity in Subsequent Choice and Interest in Other Products

We investigate the downstream effects of novelty on consumers’ preference for diversity in product choice. Three studies show that experiencing novelty in one situation leads consumers to choose a greater variety of products and to perceive these products as more appealing, in a subsequent situation. The underlying mechanisms are discussed.



Citation:

Gerri Spassova and Alice M. Isen (2011) ,"New! Novelty Increases Diversity in Subsequent Choice and Interest in Other Products ", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 342-343.

Authors

Gerri Spassova, Monash University, Australia
Alice M. Isen, Cornell University, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

I4. Pink Tax: Are Some Marketing Practices Discriminatory?

Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas

Read More

Featured

H1. How Anthropomorphized Roles Influence Consumers' Attitude Towards Innovative Products

yuanqiong He, Huazhong University of Science and Technology, China
Zhou Qi, Huazhong University of Science and Technology, China

Read More

Featured

Teaching Old Dog New Tricks… and Old Bottles New Jeans. The Role of Implicit Theories in the Evaluation of Recycled Products

Alessandro Biraglia, University of Leeds
J. Josko Brakus, University of Leeds
Lucia Mannetti, Sapienza University of Rome
Ambra Brizi, Sapienza University of Rome

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.