New! Novelty Increases Diversity in Subsequent Choice and Interest in Other Products
We investigate the downstream effects of novelty on consumers’ preference for diversity in product choice. Three studies show that experiencing novelty in one situation leads consumers to choose a greater variety of products and to perceive these products as more appealing, in a subsequent situation. The underlying mechanisms are discussed.
Citation:
Gerri Spassova and Alice M. Isen (2011) ,"New! Novelty Increases Diversity in Subsequent Choice and Interest in Other Products ", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 342-343.
Authors
Gerri Spassova, Monash University, Australia
Alice M. Isen, Cornell University, USA
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011
Share Proceeding
Featured papers
See MoreFeatured
K9. Measuring Internet Slang Style in Advertisement: Scale Development and Validation
Shixiong Liu, Shenzhen University
Yi Wu, Tsinghua University
Wu Gong, Shenzhen University
Featured
L12. Should I Stay or Should I Go: When Our Companies Have Eyes for Other Consumers
Na Ri Yoon, Indiana University, USA
Jenny Olson, Indiana University, USA
Adam Duhachek, Indiana University, USA
Featured
Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs
Mary Celsi, California State University Long Beach, USA
Stephanie Dellande, Menlo College
Mary Gilly, University of California Irvine, USA
Russ Nelson, Northwestern University, USA