New! Novelty Increases Diversity in Subsequent Choice and Interest in Other Products
We investigate the downstream effects of novelty on consumers’ preference for diversity in product choice. Three studies show that experiencing novelty in one situation leads consumers to choose a greater variety of products and to perceive these products as more appealing, in a subsequent situation. The underlying mechanisms are discussed.
Gerri Spassova and Alice M. Isen (2011) ,"New! Novelty Increases Diversity in Subsequent Choice and Interest in Other Products ", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 342-343.
Gerri Spassova, Monash University, Australia
Alice M. Isen, Cornell University, USA
AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011
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