Consumer’S Internet Shopping Anxiety and Coping Behavior in E-Tailing Service

In this paper, we introduce a new factor we dubbed “Internet shopping anxiety” that influences the behaviors of online consumers while engaging in e-tailing services. We use coping behavior to explain the habits of online consumer when they avail themselves of e-tailing services. Then, e-tailing services are divided into two components: service and system. The study uses e-tailing service quality and trust in website (system) as moderated factors of Internet shopping anxiety to explore and empirically validate the relationships between Internet shopping anxiety and coping behavior of online consumer under e-retailing context.


Tom Cheng-Wen Yao, Shu-Ling Liao, and Angeline Te-Yi Lin (2011) ,"Consumer’S Internet Shopping Anxiety and Coping Behavior in E-Tailing Service", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 146-147.


Tom Cheng-Wen Yao, Yuan Ze University, Taiwan
Shu-Ling Liao, Yuan Ze University, Taiwan
Angeline Te-Yi Lin, National ChengChi Uniersity, Taiwan


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

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