Consumer’S Internet Shopping Anxiety and Coping Behavior in E-Tailing Service

In this paper, we introduce a new factor we dubbed “Internet shopping anxiety” that influences the behaviors of online consumers while engaging in e-tailing services. We use coping behavior to explain the habits of online consumer when they avail themselves of e-tailing services. Then, e-tailing services are divided into two components: service and system. The study uses e-tailing service quality and trust in website (system) as moderated factors of Internet shopping anxiety to explore and empirically validate the relationships between Internet shopping anxiety and coping behavior of online consumer under e-retailing context.


Tom Cheng-Wen Yao, Shu-Ling Liao, and Angeline Te-Yi Lin (2011) ,"Consumer’S Internet Shopping Anxiety and Coping Behavior in E-Tailing Service", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 146-147.


Tom Cheng-Wen Yao, Yuan Ze University, Taiwan
Shu-Ling Liao, Yuan Ze University, Taiwan
Angeline Te-Yi Lin, National ChengChi Uniersity, Taiwan


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


J3. You Think I’m Yours but, Trust Me, I’m Not: How Consumers Value Dogs and Cats

Colleen Patricia Kirk, New York Institute of Technology
Samantha Renee Kirk, Boston College, USA

Read More


Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products

Read More


Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia

Sarah Wei, University of Warwick
Christopher Hsee, University of Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.