How to Achieve the Optimal Flow Experience Through Different Interactive Conditions

This study re-examine and clarify the characteristic of flow experience under four interactive conditions: user-user interaction, user-machine interaction, user-script interaction, user-setting interaction. And found that four interactive conditions would have four different flow characteristics. Except for Csikszentmihalyi (1975) study found out attention, curiosity, sense of control and enjoyment, this study explore other important characteristics such as aesthetics, visualization, emotional contagion, inferring thinking, behavior display and integrated thinking. The most important is to make up for the defects of flow experience in explore a variety of interactive.


Tseng-Lung Huang and Fan Wu (2011) ,"How to Achieve the Optimal Flow Experience Through Different Interactive Conditions", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 142-143.


Tseng-Lung Huang, Department of Public Relations and Advertising, Shih Hsin University, Taiwan, R.O.C.
Fan Wu, School Of Television And Journalism, Communication University of China, China


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

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