How to Achieve the Optimal Flow Experience Through Different Interactive Conditions

This study re-examine and clarify the characteristic of flow experience under four interactive conditions: user-user interaction, user-machine interaction, user-script interaction, user-setting interaction. And found that four interactive conditions would have four different flow characteristics. Except for Csikszentmihalyi (1975) study found out attention, curiosity, sense of control and enjoyment, this study explore other important characteristics such as aesthetics, visualization, emotional contagion, inferring thinking, behavior display and integrated thinking. The most important is to make up for the defects of flow experience in explore a variety of interactive.



Citation:

Tseng-Lung Huang and Fan Wu (2011) ,"How to Achieve the Optimal Flow Experience Through Different Interactive Conditions", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 142-143.

Authors

Tseng-Lung Huang, Department of Public Relations and Advertising, Shih Hsin University, Taiwan, R.O.C.
Fan Wu, School Of Television And Journalism, Communication University of China, China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Consumer Attachment Styles and Preference for Sharing Products

Kivilcim Dogerlioglu Demir, Sabanci University
Ezgi Akpinar, Koc University, Turkey
mehmet okan, ITU

Read More

Featured

Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making

Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC

Read More

Featured

Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?

Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.