How to Achieve the Optimal Flow Experience Through Different Interactive Conditions

This study re-examine and clarify the characteristic of flow experience under four interactive conditions: user-user interaction, user-machine interaction, user-script interaction, user-setting interaction. And found that four interactive conditions would have four different flow characteristics. Except for Csikszentmihalyi (1975) study found out attention, curiosity, sense of control and enjoyment, this study explore other important characteristics such as aesthetics, visualization, emotional contagion, inferring thinking, behavior display and integrated thinking. The most important is to make up for the defects of flow experience in explore a variety of interactive.



Citation:

Tseng-Lung Huang and Fan Wu (2011) ,"How to Achieve the Optimal Flow Experience Through Different Interactive Conditions", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 142-143.

Authors

Tseng-Lung Huang, Department of Public Relations and Advertising, Shih Hsin University, Taiwan, R.O.C.
Fan Wu, School Of Television And Journalism, Communication University of China, China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign

Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern

Read More

Featured

Meaningfulness in New Products: Conceptualization and Measurement

Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa

Read More

Featured

C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment

Aner Tal, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Moty Amar, Ono Academic College (OAC)

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.