Dump It Out - a Study on the Handbag

Handbags are a key accessory in the world of fashion. Their market value is significant and continues to rise. For young people, a handbag is more than an accessory or fashion item. Young people can spend a lot of money on a designer handbag. Inside a handbag, they are carrying objects/signifiers of who they were/are/want to be. Further to a conventional interpretive study for thick description, a new research method – dump it out, is introduced. The authors would like to forward our sincerest gratitude to the Hong Kong Polytechnic University for the funding of this research.


Wing-sun Liu, Elliott Richard, and Ki Yan Wong (2011) ,"Dump It Out - a Study on the Handbag", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 269-277.


Wing-sun Liu, The Hong Kong Polytechnic University, China
Elliott Richard, University of Bath, UK
Ki Yan Wong, The Hong Kong Polytechnic University, China


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

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