Transformative Consumer Research: Is Tcr Flourishing Or Perishing in the Asia Pacific Region?

This roundtable has been proposed to continue dialogue as to how Transformative Consumer Research can be planned, conducted and disseminated in an effective way in the Asia Pacific region. Specifically, we look at the relevance that TCR has outside of the Western context and whether there is even a place for TCR work in countries such as China, India, Japan etc. By bringing together recognised researchers in the field from all over the world we look to progress the impact of TCR in the Asia Pacific region as well as overcome some obvious barriers that may hinder such work. The focus of the roundtable is to encourage open dialogue and exchange of ideas that can be used to further one another’s research and the field as a whole. This roundtable is open to all conference attendees. We would especially encourage experience TCR academics, academics looking to conduct TCR in the future and doctoral students who want to know more about TCR.



Citation:

Ekant Veer (2011) ,"Transformative Consumer Research: Is Tcr Flourishing Or Perishing in the Asia Pacific Region?", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 86-86.

Authors

Ekant Veer, University of Canterbury, New Zealand



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France

Read More

Featured

Changing the World, One Word at a Time: The Effect of Font Size on Prosocial Intention

Rima Touré-Tillery, Northwestern University, USA
Ayelet Fishbach, University of Chicago, USA

Read More

Featured

A9. I know It’s not real, but I like it!

Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.