Transformative Consumer Research: Is Tcr Flourishing Or Perishing in the Asia Pacific Region?

This roundtable has been proposed to continue dialogue as to how Transformative Consumer Research can be planned, conducted and disseminated in an effective way in the Asia Pacific region. Specifically, we look at the relevance that TCR has outside of the Western context and whether there is even a place for TCR work in countries such as China, India, Japan etc. By bringing together recognised researchers in the field from all over the world we look to progress the impact of TCR in the Asia Pacific region as well as overcome some obvious barriers that may hinder such work. The focus of the roundtable is to encourage open dialogue and exchange of ideas that can be used to further one another’s research and the field as a whole. This roundtable is open to all conference attendees. We would especially encourage experience TCR academics, academics looking to conduct TCR in the future and doctoral students who want to know more about TCR.


Ekant Veer (2011) ,"Transformative Consumer Research: Is Tcr Flourishing Or Perishing in the Asia Pacific Region?", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 86-86.


Ekant Veer, University of Canterbury, New Zealand


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

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