Are Children's Ages Related to Their Levels of Influence on Family Decision-Making?

Focus of previous research into family purchasing decisions has centered upon the husband and wife (Moschis and Churchill, 1978). Children influences on family decision making increase in recent decades (Bakir et al., 2006). The study examines the effect of purchasing influence of children. It is found that children’s ages are positively related to their levels of influence on their family decision making in decreasing manner up to age 18.


Tai Ming Wut and Ting-Jui Chou (2011) ,"Are Children's Ages Related to Their Levels of Influence on Family Decision-Making?", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 356-357.


Tai Ming Wut, Univesity of South Australia
Ting-Jui Chou, Renmin University of China


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

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