The Effects of Power on Satisfaction With Joint Consumption Decisions
We conduct an experiment in which participants in dyads choose between two restaurants, each of which is preferred by only one participant, and one participant has the power to decide which restaurant both will patronize. We find that the power to make a joint decision increases satisfaction with the outcome only when those involved have a competitive decision orientation and a weak relationship. Participants who have a cooperative orientation are satisfied whether or not they have power and whether or not the resulting choice is consistent with their initial preferences.
Robert Fisher, Yany Grégoire, and Kyle Murray (2011) ,"The Effects of Power on Satisfaction With Joint Consumption Decisions", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 11-13.
Robert Fisher, University of Alberta, Canada
Yany Grégoire, HEC Montreal, Canada
Kyle Murray, University of Alberta, Canada
AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011
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