Motivators and Inhibitors of Environmental Consumption in an Emerging Economy: the Case of Mexico
This qualitative study investigates motivators and inhibitors of environmentally friendly behaviors in the context of an emerging economy. Based on interviews and observation, four dominant themes emerge from the analysis: Social class, generational differences, habits and modernity, and consumer confusion and credibility. Some environmentally-unfriendly behaviors, such as the use of disposable dishes, seem to be deeply-rooted in traditions and the desire to participate in the modern world. We conclude that the single-most important reason for the environmental knowledge-attitude-behavior gap is based on a discrepancy between a higher-level, relatively abstract benefit and a specific, very tangible and immediate cost of environmentally-friendly actions.
Reto Felix, Lorena de la Paz Carrete Lucero, Raquel Castaño, Edgar Centeno, and Eva M. González Hernández (2011) ,"Motivators and Inhibitors of Environmental Consumption in an Emerging Economy: the Case of Mexico", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 290-295.
Reto Felix, University of Monterrey, Mexico
Lorena de la Paz Carrete Lucero, Tecnológico de Monterrey (ITESM), Toluca, Mexico
Raquel Castaño, EGADE Business School, Tecnológico de Monterrey (ITESM), Mexico
Edgar Centeno, Tecnológico de Monterrey (ITESM), Mexico City, Mexico
Eva M. González Hernández, Tecnológico de Monterrey (ITESM), Guadalajara, Mexico
AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011
K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.
Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities
P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions
Min Jung Kim, Manhattan College
Faster than Fact: Consuming in Post-Truth Society
Robert Kozinets, University of Southern California, USA
Rossella Gambetti, Catholic University of the Sacred Heart
Silvia Biraghi, Catholic University of the Sacred Heart