Motivators and Inhibitors of Environmental Consumption in an Emerging Economy: the Case of Mexico

This qualitative study investigates motivators and inhibitors of environmentally friendly behaviors in the context of an emerging economy. Based on interviews and observation, four dominant themes emerge from the analysis: Social class, generational differences, habits and modernity, and consumer confusion and credibility. Some environmentally-unfriendly behaviors, such as the use of disposable dishes, seem to be deeply-rooted in traditions and the desire to participate in the modern world. We conclude that the single-most important reason for the environmental knowledge-attitude-behavior gap is based on a discrepancy between a higher-level, relatively abstract benefit and a specific, very tangible and immediate cost of environmentally-friendly actions.



Citation:

Reto Felix, Lorena de la Paz Carrete Lucero, Raquel Castaño, Edgar Centeno, and Eva M. González Hernández (2011) ,"Motivators and Inhibitors of Environmental Consumption in an Emerging Economy: the Case of Mexico", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 290-295.

Authors

Reto Felix, University of Monterrey, Mexico
Lorena de la Paz Carrete Lucero, Tecnológico de Monterrey (ITESM), Toluca, Mexico
Raquel Castaño, EGADE Business School, Tecnológico de Monterrey (ITESM), Mexico
Edgar Centeno, Tecnológico de Monterrey (ITESM), Mexico City, Mexico
Eva M. González Hernández, Tecnológico de Monterrey (ITESM), Guadalajara, Mexico



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Seeing Brands Through Rose-Colored Lenses: When Fear of Being Taken Advantage Of Leads to Increased Trust

Steven Shepherd, Oklahoma State University, USA
Gavan Fitzsimons, Duke University, USA

Read More

Featured

E5. Volunteer Motivations for Direct versus Indirect Service

Abigail Schneider, Regis University
Eric Hamerman, Iona College

Read More

Featured

To Touch or Not to Touch?: How Touch Influences Decision Confidence

Sang Kyu Park, University of Florida, USA
Yang Yang, University of Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.