Portrayal of Women in Indian English Print Advertising - a Longitudinal Study of Advertising in Femina Magazine Over the Last 50 Years
Role of a woman in the Indian society is slowly but steadily changing with increased literacy, increased emphasis on education and greater work opportunities. Femina, India’s leading English woman’s magazine, offers a window dating back 50 years on how women have been portrayed in advertising. The analysis of portrayal of women in English print advertising in the Femina magazine reveals that just as in society their presentation in advertising too has steadily changed
Citation:
M G Parameswaran and R K Srivastava (2011) ,"Portrayal of Women in Indian English Print Advertising - a Longitudinal Study of Advertising in Femina Magazine Over the Last 50 Years", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 246-252.
Authors
M G Parameswaran, Draftfcb Ulka / SIMSR, India
R K Srivastava, SIES , India
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011
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