The Role of Education in Nurturing Positive Consumer Financial Behavior: a Review of the Literature, Proposed Model, and Research Agenda

Interest in designing consumer financial education interventions has grown rapidly in recent years. Technology-based interventions have received particular attention, often based on the assumption that new technologies will enhance past practice. However, little attention has been given to understanding why education, or technology-based education, may be expected to positively impact consumer financial behavior. This literature review fills this gap by examining theories that provide insight into how digital pedagogies may contribute to educational outcomes and positive consumer financial behavior. The author presents an ecological model that may inform efforts to expand the body of transformative consumer research on this topic.

Citation:

Wendy Way (2011) ,"The Role of Education in Nurturing Positive Consumer Financial Behavior: a Review of the Literature, Proposed Model, and Research Agenda", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 194-201.