Strategic Consumer Choice of Face-To-Face Interactions
This paper examines the effect of anticipated emotions and facial expressiveness on consumer choice of face-to-face interactions over impersonal interactions (e.g., email exchange). We propose that consumers could strategically seek or avoid face-to-face interactions due to anticipated emotions during the interaction. The strategic choice of face-to-face interactions is affected by facial expressiveness, type of anticipated emotions, and emotion intensity. Drawing from literature on face, face-to-face interactions, and anticipation, we develop and test this proposed theoretical account in two experiments.
Maggie Wenjing Liu (2011) ,"Strategic Consumer Choice of Face-To-Face Interactions ", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 19-20.
Maggie Wenjing Liu, Tsinghua University, China
AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011
When CSR Becomes a Liability for Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada
A Complete Consumer Journey: Tracking Motivation in the Marketplace
Jacob Suher, Portland State University
Szu-chi Huang, Stanford University, USA
Leonard Lee, National University of Singapore, Singapore
Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed Products
Xiushuang Gong, Jiangnan University
Yafeng Fan, Tsinghua University
Ying Ding, Renmin University of China