Consumption of Virginity Loss and Pregnancy in Dutch and Us Teen Girl Magazines: a Quantitative Content-Analytic Comparison

This quantitative content analysis investigated virginity loss and pregnancy in 2496 feature stories from all 2006-2008 issues of three US and three Dutch teen girl magazines. Virginity loss and pregnancy occurred equally often in the US and Dutch magazines. Pregnancy was attached with a negative tone in both the US and Dutch coverage, but was portrayed as a negative consequence more often in the US coverage than the Dutch coverage. Virginity loss, however, was portrayed with a positive tone more often in the Dutch than US coverage. Implications are discussed in terms of adolescent sexual socialization in both countries.



Citation:

Suchi Joshi, Jochen Peter, and Patti Valkenburg (2011) ,"Consumption of Virginity Loss and Pregnancy in Dutch and Us Teen Girl Magazines: a Quantitative Content-Analytic Comparison ", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Suchi Joshi, University of Amsterdam, Netherlands
Jochen Peter, University of Amsterdam, Netherlands
Patti Valkenburg, University of Amsterdam, Netherlands



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011



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