Nuptials and Fashion: the Case of the Kabyle Acculturation

In this paper, we propose to interpret how Algerian women use fashion during wedding ceremonies to assert their position in society especially within the Kabyle sub-culture that just opened up to exogamic marriages. Results show that new consumptions of Arabo-Islamic codes allow women to participate indirectly in the current inter/ intra acculturation process in Algeria although ambiguities and tensions remain vivid.


Nacima Ourahmoune and Nil Ozçaglar-Toulouse (2011) ,"Nuptials and Fashion: the Case of the Kabyle Acculturation ", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 100-101.


Nacima Ourahmoune, Reims Management School, France/ Université Lille Nord de France
Nil Ozçaglar-Toulouse, Université Lille Nord de France


AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011

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