Fashion Through Time
This paper examines, with the use of in depth interviews, how consumers view fashion in relation to time. Our main findings reveal that consumers reconstruct time in general and their lives’ timeline in particular, through the reading of fashion. Moreover, they view fashion as an historical record. The study demonstrates consumers’ perception of the relationship between time, change and fashion, through their everyday understanding of time, temporality and change, and explores the implications for fashion designers.
Citation:
Natalia Yannopoulou, Cagri Yalkin, and Martin Liu (2011) ,"Fashion Through Time", in AP - Asia-Pacific Advances in Consumer Research Volume 9, eds. Zhihong Yi, Jing Jian Xiao, and June Cotte and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 98-99.
Authors
Natalia Yannopoulou, Nottingham University Business School, UK
Cagri Yalkin, King's College London, UK
Martin Liu, Nottingham University Business School, China
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 9 | 2011
Share Proceeding
Featured papers
See MoreFeatured
K5. Advertising Organizational Culture as a Selling Tactic for For-Profit Organizations
Dejun Tony Kong, University of Houston, USA
Maria Ng, University of Houston, USA
Featured
How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister
Stephanie Kogler, University of Innsbruck, Austria
Featured
Understanding the Framing of Recommendations
Jia Gai, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands