The Japanese Tea Ceremony As Luxury

Tea began as a medicine and grew into a beverage. In China, in the eighth century, it entered the realm of poetry as one of the polite amusements. The fifteenth century saw Japan ennoble it into a religion of aestheticism—Teaism (Okakura 1964). With participatory observation in the tea ceremony and interviews with the tea master and her students, this research examined how the Japanese Tea ceremony can be luxury for those who practice it, both a host and guests. It found that the tea ceremony consists of contrastive concepts; rules and restrictions v. play and entertainment, chaste v. expensiveness. Using all capabilities, the host and guests create luxury time and space together, totally isolated from outside of the tea room.



Citation:

Hiroshi Tanaka and Junko Kimura (2011) ,"The Japanese Tea Ceremony As Luxury", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 549.

Authors

Hiroshi Tanaka, Chuo University, JAPAN
Junko Kimura, Hosei University, JAPAN



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

C2. The Bad Taste of Healthy Food Discounts

Iina Ikonen, Vrije Universiteit Amsterdam
Aylin Aydinli, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam

Read More

Featured

“It’s Not You, It’s Me”: How Corporate Social Responsibility Decreases Customer Citizenship Behavior

Sofia Batista Ferraz, EAESP-FGV
Andres Rodriguez Veloso, University of São Paulo, Brazil
Diogo Hildebrand, Baruch College, USA

Read More

Featured

G7. The Presence of Dividing Line Decrease Perceived Quantity

Jun Ouyang, Xiamen University
Yanli Jia, Xiamen University
Zhaoyang Guo, Xiamen University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.