Paradise Lost: the Making of Shangri-La

The enthralling mystique of the story in the novel “Lost Horizon” (Hilton, 1933) about Shangri-La, a paradise on earth somewhere in Tibet, has lived in the Western imagination and inspired its quest for centuries. The Chinese Government has put an end to this restless search, finding the official Shangri-La in Yunnan Province. In this videography we research the making of the still under-construction Shangri-La as a Disneyfied tourist destination based upon three keystones: sacralization, ethnitization and exoticization. We take a step further and bring to the fore the economic, social, environmental and cultural utopias and dystopias attached to this new paradise.


Russell Belk and Rosa Llamas (2011) ,"Paradise Lost: the Making of Shangri-La", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 549.


Russell Belk, York University, Canada
Rosa Llamas, University of León, Spain


E - European Advances in Consumer Research Volume 9 | 2011

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