Minority Religious Rituals in the Post Colonial World: Ramadan in France

Both religion and rituals have received attention from consumer researchers, yet rarely are either studied from a diasporic perspective. Our present study focuses on the observance of Ramadan in France among North African emigres. These Muslims, collectively termed Maghrebis, have dwelled for between one and three generations in France. Their lives in this new country have not always been easy, as prejudice exists on the part of the French government and citizenry. Using depth interviews, we explore how they transfer their religious rituals during Ramdan to this new cultural setting.


Mourad Touzani and Elizabeth Hirschman (2011) ,"Minority Religious Rituals in the Post Colonial World: Ramadan in France", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 116-122.


Mourad Touzani, University of Tunis Tunisia
Elizabeth Hirschman, Rutgers University, USA


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


E12. Green versus Premium Choice and Feelings of Pride

Cecilia Souto Maior, Federal University of Paraná
Danielle Mantovani, Federal University of Paraná
Rafael Demczuk, Federal University of Paraná

Read More


‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding

Natalia Drozdova, Norwegian School of Economics and Business Administration, Norway

Read More


Consuming Products with Experiences: Why and When Consumers Want Mementos

Charlene Chu, Chapman University
Suzanne Shu, University of California Los Angeles, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.