Minority Religious Rituals in the Post Colonial World: Ramadan in France

Both religion and rituals have received attention from consumer researchers, yet rarely are either studied from a diasporic perspective. Our present study focuses on the observance of Ramadan in France among North African emigres. These Muslims, collectively termed Maghrebis, have dwelled for between one and three generations in France. Their lives in this new country have not always been easy, as prejudice exists on the part of the French government and citizenry. Using depth interviews, we explore how they transfer their religious rituals during Ramdan to this new cultural setting.


Mourad Touzani and Elizabeth Hirschman (2011) ,"Minority Religious Rituals in the Post Colonial World: Ramadan in France", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 116-122.


Mourad Touzani, University of Tunis Tunisia
Elizabeth Hirschman, Rutgers University, USA


E - European Advances in Consumer Research Volume 9 | 2011

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