Minority Religious Rituals in the Post Colonial World: Ramadan in France

Both religion and rituals have received attention from consumer researchers, yet rarely are either studied from a diasporic perspective. Our present study focuses on the observance of Ramadan in France among North African emigres. These Muslims, collectively termed Maghrebis, have dwelled for between one and three generations in France. Their lives in this new country have not always been easy, as prejudice exists on the part of the French government and citizenry. Using depth interviews, we explore how they transfer their religious rituals during Ramdan to this new cultural setting.


Mourad Touzani and Elizabeth Hirschman (2011) ,"Minority Religious Rituals in the Post Colonial World: Ramadan in France", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 116-122.


Mourad Touzani, University of Tunis Tunisia
Elizabeth Hirschman, Rutgers University, USA


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


When Waste Costs: The Influence of Price on Consumers’ Perceived Waste and Purchase Intention of an Excessive Amount of Product

Tao Tao, Hong Kong Baptist University
Robert Wyer Jr., University of Cincinnati, USA

Read More


M2. Of Expectations and Experiences: The Moderating Effect of Valanced Expectations on Enjoyment of a Positive versus Negative Experience

Brian Gillespie, University of New Mexico
Molly McGehee, University of New Mexico

Read More


L13. The Recipient Effect on Consumers’ Preference for Products Displayed in Different Horizontal Locations

Sheng Bi, Washington State University, USA
Nik Nikolov, Washington State University, USA
Julio Sevilla, University of Georgia, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.