Aesthetics As Ritual Practice: Fashion, Female Bodies and Luxury Brands

Through a study of fashion and bodily adornments, we demonstrate that aesthetics is applicable to everyday aspects of consumers’ lives. The fact that sensory perceptions and feelings are central to aesthetic judgment also makes the body critical to any discussion of aesthetics. We analyze the aesthetics of production, the aesthetics of the work itself and the aesthetics of consumption through a focus on consumer interpretations of fashion. We argue that aesthetics should not be confined to discussions of rarefied art, but generalized in applications throughout consumer research, in keeping with the ritual aestheticization of everyday life.



Citation:

Annamma Joy, Alladi Venkatesh, John Sherry, and Jonathan Deschenes (2011) ,"Aesthetics As Ritual Practice: Fashion, Female Bodies and Luxury Brands", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 22.

Authors

Annamma Joy, University of British Columbia
Alladi Venkatesh, University of California, Irvine
John Sherry, University of Notre Dame
Jonathan Deschenes, HEC, Montreal



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Time Flies…But Only When the Speed is “Just Right”: How Animation Speed Affects Perceived Waiting Time

Yu Ding, Columbia University, USA
Ellie Kyung, Dartmouth College, USA

Read More

Featured

The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?

David Hardisty, University of British Columbia, Canada
Steven Shechter, University of British Columbia, Canada

Read More

Featured

Turning the Titanic: Creating Consumer-Centric Cultures and Improved Consumer Experience in Large, Established Health Care Systems

Gregory Carpenter, Northwestern University, USA
Beth Leavenworth DuFault, University at Albany
Ashlee Humphreys, Northwestern University - Medill, USA
Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.