The Aesthetic Consumption of Sunday Dinner

This work asks how cultural practices of aesthetic consumption influence consumption of Sunday dinner in Zagreb, Croatia. The context moves aesthetic consumption research beyond art, the individual, and the museum to groups, sustained rituals, and cultural practices. In the findings, three themes emerge: time, norms of aesthetic consumption, and co-presence. Consumers need time to prepare the aesthetic elements of what they refer to as a “real” meal on a “nice” table. Consumers view sharing the experience with others as essential in aesthetic consumption rituals. Thus, cultural norms influence the aesthetic elements (goods) and aesthetic processes (preparation and sharing) involved in aesthetic consumption of group rituals.

Citation:

Katherine Sredl (2011) ,"The Aesthetic Consumption of Sunday Dinner", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 21-22.