Constructing Cultures of Caring Consumption: an Exploratory Study of the Lived Experience of Embodiment Within the Elderly Care Home

In recent years the lived quality of everyday life within elderly community care homes has attracted much media interest within Europe and the USA. This interest often takes the form of policy reports highly critical of the typical quality of care services and lifestyles available to communities of elderly consumers. In the context of an ageing population, the financial implications of different systems of engaging with elderly residents to deliver life experiences consistent with a caring culture have attracted much political interest. The empirical study reported in this paper investigated the lived experience of the context of caring and community among elderly consumers in resident care homes. Using an existential-phenomenological design (Thompson et al, 1989), the study set out to construct a picture of the lived experience of caring, dignity and quality of life, framing those issues through material culture and embodiment. Findings reveal that quality of life is inscribed on the body and that elderly bricoleurs have to work hard to find ways out of instutionalization.


Tim Stone, Douglas Brownlie, and Paul Hewer (2011) ,"Constructing Cultures of Caring Consumption: an Exploratory Study of the Lived Experience of Embodiment Within the Elderly Care Home", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 269-274.


Tim Stone, Aberdeen University, UK
Douglas Brownlie, Stirling University, UK
Paul Hewer, Strathclyde University, UK


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity

Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan

Read More


A10. Opting Opt-in or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data

Iris van Ooijen, University of Twente

Read More


Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires

Noah Castelo, Columbia University, USA
Kirk Kristofferson, Ivey Business School
Kelley Main, University of Manitoba, Canada
Katherine White, University of British Columbia, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.