Marketplace Shaping of Spiritual Experiences: Current Theory and Prospects

This roundtable aims to bring fresh views on the role of marketplace actors and forces in the shaping of spiritual experiences. Building on the sacred and profane debate in consumer behavior, key themes explored in the roundtable will include marketers’ sacralization of the mundane; consumers’ search for spiritual meanings in the consumption of the mundane; the commodification of the spiritual; the consumption of spiritual goods; researcher reflexivity in studying spiritual experiences. We expect that these themes will attract a variety of scholars and generate a lively debate enabling a better understanding of the market for spiritual experiences in globalized, capitalistic societies.



Citation:

Gary J. Bamossy, Stefania Borghini, Russell W. Belk, Stephen J. Gould, Robert V. Kozinets, Pauline Maclaran, Linda Scott, Hope J. Schau, Lorna Stevens, and Darach Turley (2011) ,"Marketplace Shaping of Spiritual Experiences: Current Theory and Prospects", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 553-554.

Authors

Gary J. Bamossy, Georgetown University, USA
Stefania Borghini, Bocconi University, Italy
Russell W. Belk, York University, Canada
Stephen J. Gould, Baruch College, USA
Robert V. Kozinets, York University, Canada
Pauline Maclaran, Royal Holloway, University of London, UK
Linda Scott, University of Oxford, UK
Hope J. Schau, University of Arizona, USA
Lorna Stevens, University of Ulster, UK
Darach Turley, Dublin City University, Ireland



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Understanding the Framing of Recommendations

Jia Gai, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands

Read More

Featured

G7. The Presence of Dividing Line Decrease Perceived Quantity

Jun Ouyang, Xiamen University
Yanli Jia, Xiamen University
Zhaoyang Guo, Xiamen University

Read More

Featured

B1. Dynamic Pricing in Stationary Retailing - The Role of Consumer's Trust

Maximilian Clemens Pohst, Heinrich-Heine-University
Caspar Krampe, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.