Affective Misforecasting and Consumption Behavior: the Influence of Restrained Eating and Emotional Intelligence

In two studies, unrestrained eaters increased food consumption when experiencing better-than-forecasted affect and decreased consumption when experiencing worse-than-forecasted affect, thus aligning their behavior with the direction of affective misforecasting (AMF). Alternatively, restrained eaters (dieters), when experiencing worse-than-forecasted (but not better-than-forecasted) affect ate more. This demonstrates that AMF triggers disinhibition. Moreover, consumers with high levels of emotional intelligence were able to bring their consumption more in line with their emotional experiences. Importantly, restrained eaters with high consumer emotional intelligence were less vulnerable to AMF and did not increase consumption in worse-than-forecasted situations.



Citation:

Tatiana Levit, David Hardesty, Blair Kidwell, and Terry Childers (2011) ,"Affective Misforecasting and Consumption Behavior: the Influence of Restrained Eating and Emotional Intelligence ", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 464.

Authors

Tatiana Levit, University of Regina, Canada
David Hardesty, University of Kentucky, USA
Blair Kidwell, University of Kentucky, USA
Terry Childers , Iowa State University, USA



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

R9. The Asymmetric Effects Of Attitude Toward The Brand (Symbolic Vs. Functional) Upon Recommendation System (Artificial Intelligence Vs. Human)

Kiwan Park, Seoul National University, USA
Yaeri Kim, Seoul National University, USA
Seojin Stacey Lee, Seoul National University, USA

Read More

Featured

Attribution of Authenticity: The Benefits of Self-Disclosure of Unfavorable Information

Li Jiang, Carnegie Mellon University, USA
Maryam Kouchaki, Northeastern University, USA
Francesca Gino, Harvard Business School, USA

Read More

Featured

K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.

Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.