Controlling Communities and Destroying Heterogeneity Online

Much of the research on online communities lauds the freedom that the internet provides users. This research reveals how online communities can be controlled and lead to destructive behaviour Specifically, the way in which sufferers of Anorexia Nervosa are able to maintain online communities that justify and validate their unhealthy behaviour and how supportive participants quash any heterogeneity within the community that may oppose this behaviour. By drawing on data collected from online video logs and the associated community commentary one is able to learn a little more about the tragic dark side of online consumer behaviour.


Ekant Veer (2011) ,"Controlling Communities and Destroying Heterogeneity Online", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 14-15.


Ekant Veer, University of Canterbury


E - European Advances in Consumer Research Volume 9 | 2011

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