Controlling Communities and Destroying Heterogeneity Online

Much of the research on online communities lauds the freedom that the internet provides users. This research reveals how online communities can be controlled and lead to destructive behaviour Specifically, the way in which sufferers of Anorexia Nervosa are able to maintain online communities that justify and validate their unhealthy behaviour and how supportive participants quash any heterogeneity within the community that may oppose this behaviour. By drawing on data collected from online video logs and the associated community commentary one is able to learn a little more about the tragic dark side of online consumer behaviour.


Ekant Veer (2011) ,"Controlling Communities and Destroying Heterogeneity Online", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 14-15.


Ekant Veer, University of Canterbury


E - European Advances in Consumer Research Volume 9 | 2011

Share Proceeding

Featured papers

See More


Asymmetry in Susceptibility to Fake News due to Political Orientation

Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA

Read More


J5. Buy Better, Buy Less: Future Self-Continuity and Construal Level Affect Investment in Sustainable Consumer Products

Rebecca Peng, Northeastern University, USA
Daniele Mathras, Northeastern University, USA
Katherine Loveland, Xavier University

Read More


J4. A Large Pack of Toilet Paper is Bad for Me: Self-control and Consumers’ Responses to Product Quantity

(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Keith Wilcox, Columbia University, USA
Amy Dalton, Hong Kong University of Science and Technology

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.