Shared Spaces and Personal Corners in Social Networking Websites: the Contracted and the Cryptically Revealed Self.

This interpretive paper (mainly based on interviews) addresses the gap in the intersection of personal and social identities with a specific focus on the role of objects as relationship mediators. The ‘contracted self’ (Tian and Belk, 2005) is explored further as a mechanism through which members of social networking websites manage a balance between individuality and a simultaneous connectedness to multiple others in search of ‘the social link’ (Cova, 1997). Two strategies of either contracting or cryptically revealing the self are identified and explained in terms of fostering shared social spaces and preserving individuality in multilayered environments.



Citation:

Sofia Christidi and Richard Rosenbaum-Elliott (2011) ,"Shared Spaces and Personal Corners in Social Networking Websites: the Contracted and the Cryptically Revealed Self.", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 624-625.

Authors

Sofia Christidi, University of Bath, UK
Richard Rosenbaum-Elliott, University of Bath, UK



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?

Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University

Read More

Featured

Understanding Trust Formation in Peer-to-peer Social Commerce

Lena Cavusoglu, Portland State University
Deniz Atik, University of Texas Rio Grande Valley, USA

Read More

Featured

When Disadvantage Is an Advantage: Benevolent Partiality in Consumer Donations

Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.