Conceptualising and Measuring Online Switching Costs
In this paper, we explore the conceptualisation and measurement of perceived online switching costs. Through a combination of exploratory and confirmatory factor analyses, the measurement items of each construct were submitted to tests evaluating dimensionality, convergent validity, reliability and discriminant validity. The results indicate five distinctive dimensions; namely, artificial cost, learning cost, uncertainty cost, search and evaluation cost and brand relationship cost. The measurement purification and validation processes were carried out using two samples from the same population comprising internet purchasers in the UK.
Ezlika Ghazali, David Arnott, and Dilip Mutum (2011) ,"Conceptualising and Measuring Online Switching Costs", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 151-157.
Ezlika Ghazali, Warwick Business School, UK
David Arnott, Warwick Business School, UK
Dilip Mutum, Warwick Business School, UK
E - European Advances in Consumer Research Volume 9 | 2011
20-N: The Effect of Uncertain Rewards on Customer Co-promotion Intention: An Exploration of Optimistic Bias
Yuan Zhang, Xiamen University, China
Zhaoyang Guo, Xiamen University, China
Yirang Zhang, Xiamen University, China
Elicitation Dependent Preference Reversals Over Consumer Goods
Michael O'Donnell, University of California Berkeley, USA
Ellen Evers, University of California Berkeley, USA
5-I: Judgement and Decision-Making: The effect of induced emotional uncertainty on predicted utility and forecasting accuracy.
Athanasios Polyportis, Athens University of Economics & Business, Greece
Flora Kokkinaki, Athens University of Economics & Business, Greece