Dominance and the Appeal of Violent Media

Most work on violence in media has focused on the negative effects of exposure. Yet little research has examined why violent content should be appealing. The current work investigates the idea that it is not the violence, per se, that is appealing, but rather the depiction of domination by the protagonist. We further investigate the idea that the violence can actually lower enjoyment due to the violation of norms of appropriate behavior. We test these ideas in two studies that manipulate domination and violence (Study 1) and the applicability of relevant social norms (Study 2).



Citation:

Laurence Ashworth, Martin Pyle, and Ethan Pancer (2011) ,"Dominance and the Appeal of Violent Media", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 617-618.

Authors

Laurence Ashworth, Queen's University, Canada
Martin Pyle, Queen's University, Canada
Ethan Pancer, Queen's University, Canada



Volume

E - European Advances in Consumer Research Volume 9 | 2011



Share Proceeding

Featured papers

See More

Featured

Paying to Purchase a Conversation Topic

Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA

Read More

Featured

Corporate Social Responsibility and Dishonest Consumer Behavior

In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA

Read More

Featured

Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth

Suzanne Galia Rath, Queens University, Canada
Laurence Ashworth, Queens University, Canada
Nicole Robitaille, Queens University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.